Privacy policy
Effective Date: September 2, 2026
1. Introduction
This Privacy Policy explains how Anhui Yizhang Enterprise Management Co., Ltd, the legal entity responsible for operating Rosyve, collects, uses, stores, and shares your personal information when you visit or make a purchase from:
For the purposes of applicable data protection laws, Anhui Yizhang Enterprise Management Co., Ltd is the data controller responsible for processing your personal information.
Throughout this Privacy Policy, the terms "we", "us", and "our" refer to Anhui Yizhang Enterprise Management Co., Ltd, operating the Rosyve online store.
2. Personal Information We Collect
When you visit Rosyve or place an order, we may collect the following categories of information:
A. Account and Contact Information
Examples include:
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Full name
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Email address
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Phone number
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Account information (if you create an account)
Purpose of collection:
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Creating and managing customer accounts
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Providing customer support
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Communicating with you regarding orders and services
B. Order and Transaction Information
When you purchase products from Rosyve, we may collect:
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Billing address
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Shipping address
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Order details
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Payment-related information
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Transaction records
Payment card details are processed securely through third-party payment providers and are not stored on our servers.
Purpose of collection:
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Processing payments
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Completing orders
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Shipping products
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Providing order confirmations
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Handling returns and refunds
C. Device and Website Usage Information
When you browse our website, we may automatically collect:
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IP address
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Browser type
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Device information
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Operating system
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Time zone
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Pages viewed
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Products viewed
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Website interaction data
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Referral sources
This information is collected through technologies such as cookies, log files, pixels, and similar tools.
Purpose of collection:
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Improving website performance
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Understanding customer behavior
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Preventing fraud
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Improving marketing effectiveness
3. Cookies and Tracking Technologies
Rosyve uses cookies and similar technologies to provide a better shopping experience.
Cookies may be used for:
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Website functionality
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Remembering customer preferences
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Analytics
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Advertising measurement
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Personalized marketing
You may disable cookies through your browser settings; however, some website functions may not operate properly.
4. How We Use Your Personal Information
We use collected information for the following purposes:
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Contact information: Customer service, order communication
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Order information: Payment processing, fulfillment, shipping, refunds
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Device information: Website improvement, analytics, fraud prevention
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Marketing information: Promotions, product updates, advertising communication
5. Sharing Your Personal Information
We may share your personal information with trusted third parties that help us operate our business.
Shopify
Our online store is powered by Shopify, which provides the e-commerce platform used to process orders and manage store operations.
Shopify may process personal information according to its own privacy policy.
Payment Providers
Payment information may be shared with secure payment processors to:
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Authorize transactions
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Complete payments
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Prevent fraud
Shipping and Logistics Providers
We may share necessary information with shipping providers, including:
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Name
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Shipping address
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Contact information
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Order details
Purpose:
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Order fulfillment
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Delivery tracking
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Shipping support
Analytics Providers
We may use analytics services such as Google Analytics to understand website usage and improve our services.
Collected information may include:
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Website visits
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User interactions
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Traffic sources
Advertising Partners
We may work with advertising platforms to provide relevant advertisements and measure advertising performance.
These services may use cookies or similar technologies.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy.
Generally:
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Order Information: Stored for business, accounting, customer service, legal, and transaction record purposes.
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Customer Account Information: Stored until you request deletion or your account is closed.
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Marketing Information: Stored until you unsubscribe or withdraw consent.
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Website Analytics Information: Stored according to the retention settings of the relevant analytics providers.
We may retain certain information when required by law or for legitimate business purposes.
Specific Retention Periods:
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Order information: Retained for 6 years from the date of the transaction to comply with accounting and tax record-keeping requirements.
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Customer account information: Retained until you request account deletion. If no deletion is requested, we may retain account information for 2 years after your last active interaction with our store.
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Marketing information: Retained until you unsubscribe or withdraw your consent. If you do not unsubscribe, marketing data may be retained for 2 years from the date of last interaction.
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Website analytics information: Retained for 14 months from the date of collection, in accordance with Google Analytics default retention settings (or as configured).
After the applicable retention period expires, we will securely delete or anonymize your personal information, unless we are required to retain it longer by law or for legitimate business purposes (such as resolving disputes or enforcing terms).
7. Your Privacy Rights
Depending on your location, you may have the right to:
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Access your personal information
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Request correction of inaccurate information
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Request deletion of your personal information
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Request restriction of processing
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Object to certain processing activities
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Withdraw marketing consent
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Request information about how your data is used
To exercise your rights, please contact us using the information below.
8. International Data Transfers
Because we operate an international online store, your personal information may be processed or transferred to service providers located in different countries.
We take reasonable steps to ensure that your information is handled securely.
9. Advertising Preferences
You may control certain advertising preferences through:
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Your browser cookie settings
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Advertising platform settings
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Industry opt-out tools where available
You may choose not to receive promotional emails by using the unsubscribe option included in marketing communications.
10. Do Not Track
Some browsers provide a "Do Not Track" feature.
Currently, our website does not respond differently to Do Not Track signals because there is no universally accepted standard for processing these signals.
11. Children's Privacy
Rosyve is not intended for individuals under the age of 18.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
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Changes in our business practices
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Legal requirements
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Technology updates
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Operational changes
The updated version will be posted on this page with the revised effective date.
13. California Privacy Rights and Governing Law
If you are a resident of California, United States, you have certain additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including but not limited to:
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The right to know what personal information we have collected about you;
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The right to request deletion of your personal information;
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The right to opt out of the sale or sharing of your personal information;
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The right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
This Privacy Policy complies with the requirements of the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as applicable. Any disputes arising under this Privacy Policy or related to the processing of California residents' personal information shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.
14. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us.
Data Controller / Legal Entity: Anhui Yizhang Enterprise Management Co., Ltd
Brand: Rosyve
Privacy Email: support@rosyve.com
Phone: +86 17340538993
Business Address: Room 1218, Building B3, Wanda Plaza, High-Tech Industrial Development Zone, Bozhou City, Anhui Province, China